Zach Campau

Strategic Marketing & Product Management


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New Market Entry Strategy

Innovate or die. This is the mantra of so many companies these days, but few have the ability to execute on this strategy. Innovation is all about finding and evaluating new business opportunities, and my experience with entrepreneurship and venture capital gives me a unique perspective on new market entry strategy.

On the entrepreneurship side, I have written and revised business plans across a wide variety of industries, and have experience throughout the business formation process, including initial conceptualization, researching markets, and putting together financial projections.

On the venture capital side, I have experience screening, selecting, and closing early-stage convertible loans for the First Step Fund. I also have screened and judged businesses for the Great Lakes Entrepreneurs Quest and the Accelerate Michigan business plan competitions.


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